Start with the job the site has to do
For most small businesses, a website has one job: turn a stranger who's checking you out into an enquiry. Everything on the page should serve that. If a section doesn't help someone understand you or contact you, it's probably clutter.
The non-negotiables
A clear headline that says what you do and who you help. Your key services. The areas you cover. Obvious contact options — ideally click-to-call, email and a short enquiry form. Proof you're trustworthy, whether that's photos of your work, accreditations or (later) genuine reviews. And it must look great on a phone, because that's where most people will see it.
The nice-to-haves
Opening hours, social links, a short about section, and a simple gallery if your work is visual. These add polish but shouldn't get in the way of the essentials.
What you can skip
Most small businesses don't need a blog, a login area, a booking system or a sprawling multi-page structure on day one. They add cost and maintenance for little return. Start focused; add complexity only when there's a real reason.
How PageDone approaches it
We build a single, well-structured page with exactly these essentials, designed around your business — then host and maintain it so you never have to think about the technical side.